The economic downturn has made business and competitive intelligence more important than ever for law firms. The library and marketing departments need to work side by side to achieve both the short- and long-term strategic goals of the firm. Attend Competitive Intelligence: Working Side by Side with Marketing on July 15, from 12-1 p.m. (EST), as a panel of competitive intelligence experts present case studies and explain how to work collaboratively in managing the expectations of all parties involved in intelligence collection and application.
In this webinar you will learn:
- How the library/research, CI, and marketing departments interrelate in law firm strategic initiatives and how to help make the relationship successful
- How the library, marketing, and KM teams can work together to support practice group initiatives for business development and client retention
- How library/research as well as marketing/business development collaborate to provide the firm with the tools to grow its business in this challenging market
Register by July 9 at 5 p.m. (CST).
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